DISTRIKT is more than just a neighborhood mall—it’s a reflection of the community it serves. With each location uniquely tailored to its surroundings, no two DISTRIKTs are the same, yet every one of them delivers a bespoke experience powered by Majid Al Futtaim’s deep understanding of its residents. The challenge? Creating a brand identity that was both instantly recognizable and endlessly adaptable. Our solution was a flexible identity system that seamlessly evolves with each iteration of DISTRIKT, ensuring it remains distinct while always feeling like home.