
DISTRIKT
BY MAJID AL FUTTAIM
BRAND IDENTITY


DISTRIKT is more than just a neighborhood mall—it’s a reflection of the community it serves. With each location uniquely tailored to its surroundings, no two DISTRIKTs are the same, yet every one of them delivers a bespoke experience powered by Majid Al Futtaim’s deep understanding of its residents. The challenge? Creating a brand identity that was both instantly recognizable and endlessly adaptable. Our solution was a flexible identity system that seamlessly evolves with each iteration of DISTRIKT, ensuring it remains distinct while always feeling like home.

THE
TAGLINE

The personal touch of each DISTRIKT. Representing the uniqueness of each outlet, and how its offerings are modular and dependent on each community and even each individual consumer.

FOR DIFFERENT
COMMUNITIES
Shaped Around Tilal Al Ghaf
Shaped Around Al Zahia
Shaped Around Al Mouj

FOR DIFFERENT
OCCASIONS
Shaped Around Eid
Shaped Around Summer
Shaped Around Love

FOR DIFFERENT
GUESTS
Shaped Around Maria
Shaped Around Jimmy
Shaped Around Arya
GRAPHIC
DEVICE
Inspired by the architecture of DISTRIKT and the tagline, the design system of geometric shapes acts as a window into each community. Shapes that work together to tell the unique stories that happen at DISTRIKT.

SAME ARCHITECTURE.​
DIFFERENT FINISHINGS.


DISTRIKT
@ TILAL AL GHAF
IMAGERY

Minimal . Architectural . Artistic . Premium . Contrasty . Neutrals with hints of color

COLOUR PALETTE
PRINT / POSTERS



WEB BANNERS


IG TILES

IG STORY


DISTRIKT
@ GHAF WOODS
IMAGERY

Natural light . Organic . Natural materials . Handmade / Farm-to-table feel . Neutrals with pops of color inspired by nature

COLOUR PALETTE
PRINT / POSTERS



WEB BANNERS


IG TILES

IG STORY


DISTRIKT
@ AL ZAHIA
IMAGERY

Vibrant & Youthful . Bold Color Blocking . Playful & Fashiony

COLOUR PALETTE
PRINT / POSTERS



WEB BANNERS


IG TILES

IG STORY


