DO YOU BELIEVE IT?
DUBAI TOURISM X INDIA
Few markets are more familiar with Dubai than India. They feel they have seen it all when it comes to this city. So our School Break campaign had to work hard to really capture their attention. We needed to remind them of the city’s magical side, and most importantly, show them that when it comes to families, Dubai is an unbelievable holiday destination.
​
And who better to deliver this message than kids? With their vibrant imagination and flair for storytelling, we made a pair of young siblings the narrators of our campaign. But the driving force behind it all was a Nani like no other - played by veteran Indian actress Poonam Dhillon.
TEASER
SHORT // PILLAR
SHORT // PILLAR
SHORT // PILLAR
SHORT // PILLAR
PHOTOGRAPHY
With the success of the campaign, we decided to bring the family back for Summer Break. This time, Nani challenges mum and dad to join them, push their boundaries and discover all sorts of new experiences together. And we supported the films by connecting them with Dubai Tourism's Kids Go Free Promotion.
TEASER
SHORT // PILLAR
SHORT // PILLAR
PHOTOGRAPHY
It has been an honour to collaborate with Dubai Tourism for their summer campaign. During the shoot, my co-stars and I, especially the children, thoroughly enjoyed our visit, be it the hot air balloon rides or the desert safari, they truly brought alive the child in me. This culturally rich and vibrant destination has curated unique experiences for Indian travellers making it the ultimate destination for a perfect family getaway.
POONAM DHILLON
Bollywood Star
